B2B2C
Solo, lead designer.
Design Thinking process including : Secondary Research / Qualitative Interviews / Focus groups / Empathy map / JTBD / Primary persona / User Journey / Problem statement / HMW / Hypothesis statement / MoSCow / MVP / User Flow / High fidelity prototypes / User Testing / Insights presentation / Next Steps
Figma / Figjam / Dovetail app
Context and objectives :
Mission and actions taken :
Results and impact :
